Huddle: Highlighting the benefits of design thinking
Jul 29 2008
Yesterday’s New York Times featured an article extolling the benefits of design thinking.
In this case, a small team involved target customers in the design approach to fundamentally redefine how NFL and college teams collaborate and share information. The article describes the application, called Huddle, as “like Facebook for football”. The new application is so effective, “one coach said it saved his marriage”.
It’s another example of the importance of understanding customers and involving them in the design approach, resulting in a solution that truly makes a positive difference in people’s lives.
– Jeff
Leave a Reply
You must be logged in to post a comment.